Video is now a larger part of an organisations’ inbound marketing strategy. In 2015 Twitter launched video autoplay in our feeds, Facebook gave people the ability to purchase video based ads, and the advent of live streaming video via Periscope and Meerkat.

Recent research has found that the word “video” in email subjects can improve opening rates by 20%. So here is a case where video is not necessarily in a publicly viewable channel and benefits can be seen. It will also improve your brand awareness, lead generation, and online engagement.

  • 70% of experts report that video produces superior uptake to other medium.
  • Users spend 88% more time on sites with video.
  • 64% of shoppers will probably purchase an item subsequent to watching a video about it.
  • Utilizing recordings on points of arrival can build transformations by 80%.
  • 59% of viewers will watch videos all the way through when under 1 minute.
Inbound Marketing